The power of the web is unlimited and getting yourself or your company known doesn't have to cost a fortune.
Years ago most localy based businesses relied on a listing in the local Yellow and White Pages but today your opportunities for reach are exponentially increased if you go online. Local search research by Kelsey Group found that 70 per cent of online searchers used local search to find offline businesses. So it is more important than ever to be visible for local online search engines by getting listed in Google Maps, Yahoo Local and other search engines and directories such as Yellow Pages.
If you haven't taken advantage of online promotion yet here's some tips to boost your online search results.
YellowPages.com: this online local directory also includes city guides and user reviews. Search options include local city and state, category and keyword search. Businesses can get a free basic listing. The advantage is the huge exposure -- up to 34 million unique visitors each month.
Local.com: free basic listings are available here also with your company name, address, phone number, website URL and a brief description.
Google Product Search: Local merchants can get free listings on Google's free product search engine.
Free Yahoo local listing: consists of a profile listing basic company information.
Free Google maps listings: list your business in Google Maps by going to Google's Local Business Center, where you'll find information for creating your free listing.
So get online, get noticed and boost your company's online search results!
Until next time, yours in prosperity, passion and purpose
Heidi Alexandra Pollard, The Professional Communicators' Coach