Friday, September 7, 2007

Measuring employee engagement in an ideal world

In the latest issue of Strategic Communication Management, Michael J Critelli, CEO of Pitney Bowes, describes how – in an ideal world – he'd like to track employee engagement.
He sets an imaginary scene where he can open up a management dashboard and the communication screens provide him with high-level data on the reach, comprehension and engagement ratings achieved in the first day of the roll-out of his communications plan. Interested to know more? Read his full article to get ideas on how to make your own communication performance data more compelling.
http://www.melcrum.com/services/topic_alerts/source_comms/050907/SCM11514.pdf
Until next time all the best
Heidi Alexandra Pollard
The Professional Communicators Coach

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