Greetings friends - today I thought I would share with you a recent article by Matt Heinz titled "10 ways to "green" your brand".
I myself am leading a rebranding exercise for a large government agency at the moment so I found this article very timely and relevant. In essence Matt outlines that making your brand more environmentally friendly can add market share, cut costs and make your CFO very happy. He then goes on to give the how including how green aware consumers, audiences and the general public now are and the fact that they are increasingly interested in protecting our environment and reducing its collective carbon footprint.
To read more about Matt 's 10 ways to green your brand including recycling, power management and community participation visit: http://www.imediaconnection.com/content/17876.asp
All the best
Heidi Alexandra Pollard
The Professional Communicators Coach