A new social marketing and information network (SNOBS) started by a Novacastrian colleague of mine from Australia is powering along on the world wide web.
This recent article titled "When's the last time you wrote a press release?" will be of interest to this blog community. The article includes a simple step by step how to guide for writing a release.
Oh and its a good reminder for those of us in the industry to remember to use this mechanism ourselves - too often we forget to promote our own company and work too!
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Heidi Alexandra Pollard
The Communicators' Coach