Using social media today is all about looking to connect with people on a personal level, to move beyond one way communication to stimulate dialogue and a greater level of involvement and engagement.
A cute clip I came across recently from Haagen Dazs is a beaut example of a brand using 'social media marketing’ techniques for a social marketing cause.
It’s part of their Help the Honey Bees campaign and it is definitely worth a look.
Be well communicators
Heidi Alexandra Pollard