As you know in our industry your networks are like gold.
Some people say it's not what you know but who you know that matters - I believe it goes further than that - I believe it is who knows what you know that really counts when it comes to leads, referrals and 'getting known' in your industry.
Not that I am saying that your worklife should revolve around getting known - such a goal on its own with no substance supporting it would not reap the rewards you are looking for. What I mean is that once you get good at your chosen field and become comfortable with your level of expertise it's time to share that - so don't be a secret! Why is it that so many of us who are in PR, marketing or advertising are so brilliant at writing great copy for a client, designing strategies and implementing media plans to help them get known and then we don't apply the same principles in our own careers? The plumber with the leaky tap strikes again!
Today I thought I would share with you a link to an article about getting known in cyberspace (for all the right reasons of course). To read more about "How to network like a pro online" visit http://money.ninemsn.com.au/article.aspx?id=285652
Haven't got a web presence at all yet? To get started come and connect with me on the new site APsense by following this link: http://www.apsense.com/user/heidialexandra
Until next time
Heidi Alexandra Pollard
The Communicators Coach