Thursday, May 1, 2008

Online addiction!

Did you know that studies are showing that Aussies are spending more time online than watching TV!

You might be surprised but I am not. For the past few years I haven't had a television and now find that apart from breakfast radio I find out what I need to know about what's happening in the world as well as get my entertainment from my trusty laptop.

According to the latest Nielsen Online poll Australians are spending around 13.7 hours per week surfing the net, while average TV viewing time was about 13.3 hours per week.

The results are part of the 10th Australian Internet and Technology Report which looks at the profile of internet users, online behaviours, ownership of technologies and media consumption habits.The report revealed an increase in cross media consumption, with more than half of Australia’s internet users (58%) saying they have watched TV while online and 48% have used the internet while listening to the radio.

“This means that in recent years Australians have been increasingly consuming more than one medium at a time, commonly resulting in a fragmented span of attention. While use of the internet continued to grow this year, for the first time ever this was not accompanied by an increase for TV consumption – a possible early warning sign that we are approaching the feared media saturation point,” Tony Marlow, associate research director, Asia Pacific for Nielsen Online said.

On average, Australians are spending 84.4 hours per week across a range of media and leisure activities, up from 71.4 hours in the previous 12 months. WOW - isn't that huge!

Until next time online...
Heidi Alexandra Pollard
The Communicators' Coach

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